Meta AI is Meta’s artificial intelligence assistant. You don’t have to look for it: it appears as a blue circle inside WhatsApp, Instagram, Facebook and Messenger, and also has its own app, website and a version for Ray-Ban Meta glasses.
Use it for quick questions, drafting messages, summarising, organising plans in a group, analysing photos or creating images. Since 2026 it runs on the Muse model family (Muse Spark), which reasons better and can split a task across several sub-agents. Everyday use is free; if you want more images and videos you can pay for Meta One.
It might suit you if…
WhatsApp users who want answers without installing another app; groups organising trips or events in a chat; Instagram creators; Ray-Ban Meta glasses owners.
Try a concrete use case.
In a WhatsApp group type “@Meta AI” and your request (e.g. “suggest three restaurants for Saturday and make a poll”): it replies to everyone without leaving the chat. Don’t share sensitive data with it.
What to check.
In the EU it cannot be fully removed from WhatsApp. Meta trains on adults’ public posts and AI interactions (you must object via a form) and new features arrive outside Europe first.
Why this tier
A great free option for quick everyday questions with no paywall.
Pros and cons
Pros
- Zero friction: inside WhatsApp and Instagram, nothing to download.
- Free for everyday use.
- Works in WhatsApp groups with a simple mention.
- Big improvement with Muse Spark (reasoning mode and sub-agents) and cheap euro subscriptions.
Cons
- The Meta AI button is built in and cannot be fully removed.
- Sensitive privacy and wider controversies (guidelines on minors revealed in 2025, EU investigations).
- Designed for short answers; falls short on long tasks.
Plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Free | €0 | Everyday use in every app; limits on images, video and extended reasoning. |
| Meta One Core | €6.99/month | More images and video with Meta AI plus Instagram, Facebook and WhatsApp Plus perks. |
| Meta One Premium | €20.99/month | Everything in Core with the highest Meta AI and creation limits. |
| Creators and businesses | from €16.99/month | Essential, Advanced, Expert and Max: verification, impersonation protection and a business agent. |
Official prices checked on 4 November 2026. They may vary by country, tax and billing period.
Current models
Muse Spark (since April 2026; Muse Spark 1.1 in July) in the app and meta.ai; transition from Llama in WhatsApp, Instagram and Facebook; Muse Image for images.
Where to use it
WhatsApp, Instagram, Facebook, Messenger, Meta AI app (iOS and Android), meta.ai and Ray-Ban Meta glasses.
Privacy and data
In the EU, Meta uses adults’ public posts and Meta AI interactions for training; you can object in the Privacy Centre. Private WhatsApp chats remain encrypted and the AI only sees what you send it or where you mention it. In the EU it does not use your AI conversations to personalise ads.
Sources checked
⏱ Quick start
Get started in 5 minutes
- Open WhatsApp, Instagram, Facebook or Messenger and find the Meta AI chat, or go to meta.ai.
- Accept the terms the first time; on meta.ai you can sign in with your Facebook or Instagram account.
- Message it like any other contact: quick questions, ideas or translations.
- In a group, type “@Meta AI” followed by your request so it replies to everyone.
- Do not share sensitive data, and check Meta’s Privacy Centre to see how your data is used for training and how to object.
Example prompts
@Meta AI suggest three plans for [day] in [city] for [number] people with a budget of [amount] each, and create a poll to vote.
Translate this message into [language] in a natural tone, as a native speaker would write it, and tell me if any expression might sound odd. [message]
Give me 5 [gift / dinner / activity] ideas for [person or situation], with a maximum budget of [amount]. One line per idea.
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